Search Engine Optimisation
Good SEO positions your site on page 1 of Google and other search engines for useful key terms. This is achieved through thoughtful website build and design, copywriting and careful research into what your users are searching for.
All traffic is good?
The emphasis is on 'key'; you want terms which will direct traffic which is appropriate to your business rather than just in vast volumes. Good SEO will drive relevant visitors resulting in a high sales conversion rate. Mediocre SEO will generate either nothing at all, or lots of rubbish leads which eat up your resource time and drive no revenue. Obviously, there is argument that all traffic is good traffic as it raises awareness of your business; that really depends on how much resource you've got to handle it.
Okay, so how do we do it?
We use a combination of approaches:
- Research
- We'll look at smarter players in your industry to see how they're driving their traffic and we'll find out what your customers are searching for. In this way we can recommend good key terms.
- Content
- Content truly is king. Good relevant content laced with the right density of keywords makes your site very interesting to search engines. We have the right tools to check whether your keywords are dense enough or even overused.
- Website Build and Design
- We'll be all over your titles and tags like a rash if you let us.
- Link Building
- Google thinks you are a very important website if lots of relevant people link to you. We are not 'link farmers' and don't go through endless directories but we will identify which industry relevant sites are linking to your competitors and ensure your links are just as prominent.
We don't use what is referred to as 'black hat' techniques to artificially drive up your rank for a short period. If you have a website in need of an SEO makeover please contact us and we will be happy to advise.
